Service Trademarks

Our firm built its reputation in the trademark and unfair competition field long before other general practice firms recognized the value of intellectual property. We secured the first federal registration of the
COCA-COLA mark in the early part of the 20th century, and later persuaded the Supreme Court to rule in the company’s favor in
Coca-Cola Co. v. Koke Co. of America, 254 U.S. 143 (1920). We also assisted in the cultivation of trademark-based rights in the distinctive contoured
COCA-COLA bottle, which is now one of the most famous trade dresses in the world. We have steadily built upon this tradition and today have an extensive and widely recognized domestic and international trademark practice.

We understand the value of trademarks and work hard to help our clients secure them, protect them and maximize their value. Our experience, vast resources and proactive approach enable us to streamline the process of protecting our clients’ most valuable assets.

We handle broad multi-country clearance, filing, registration, maintenance, recordal and enforcement projects for dozens of the world’s leading brand owners. We manage over 55,000 active trademark applications and registrations and are handling almost 2,000 active international trademark disputes. Whether a client requires complete brand strategy services, or turns to us only when the situation demands, we offer comprehensive and cost effective domestic and international services that include a number of specialty areas.


  • International trademark selection, clearance, filing and registration strategy
  • International trademark portfolio management and enforcement
  • Trademark licensing and recordal
  • Anti-counterfeiting and gray market strategies (online and brick and mortar stores)
  • Social media enforcement
  • Domain name enforcement

  • Trademark and trade dress litigation
  • Advertising and promotion law
  • Ex parte and inter parte litigation in the United States Patent and Trademark Office and before other registries around the world
  • Internet litigation
  • Alternative dispute resolution (ADR)